Freshen your customers’ exteriors and boost curb appeal with a brilliant new palette of deep colors.

There is nothing scarier for some people than choosing colors for the exterior of their house. What goes together? What colors work with the style of the home? What will the neighbors think? This can not only have an impact on how they feel about their home, but on its value too. On the Global Real Estate Education Network blog, color expert and artist Amy Wax notes “Color will most definitely influence the curb appeal of a home, and can be as simple as making a home tempting so it’s not just another listing!”  And according to Interior Designer Elaine Ryan in a recent HGTV blog: "Color is all around us and even in our vocabulary. We say we feel 'blue'. It's part of our core..."

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So what are homeowners feeling in 2017? Dark colors continue to gain in popularity. Consider the following:

  • Paint manufacturer Benjamin Moore’s 2017 Color of the Year is a deep color, Shadow 2117-30, and their 2017 Color Trends collection is half made up of dark colors.

  • A quick search for dark siding on Pinterest and Houzz turns up thousands of contemporary results with high user engagement.

  • In recent years, vinyl siding manufacturers like CertainTeed, Mastic Home Exteriors, and Royal Building Products have increased their dark color availability to respond to homeowner and builder desires.

Explore and understand why these 4 trending dark rich colors are resonating with today’s remodeling homeowners and new home buyers.

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1. Green

Evoking old leafy trees and vast scenery, deep green has become a trending color - especially in Michigan, where it is complimented by our abundance of wooded areas and foliage. Green can convey feelings of happiness and freshness that resonate with new homeowners. If your customer wants to incorporate a deep green in their exterior, maybe suggest adding accent or trim colors such as beige or white to compliment the design.

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2. Blue

The deeper the blue, the higher the impact. Blue is a well-rounded color that works well with different architectural designs and has become more common on lakefront and beach cottage regions. Often, blue is associated with the feeling of relaxation and serenity. Check out apartmenttherapy.com’s blog on 2017 color trends and for a great example of how blue can be mixed with white trim and wood architectural elements to create a classic look.

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3. Red/Brown

Dark colors don’t have to be cool… Reds and Browns have warm, earthy tones that can match well with nearly any surrounding environment. Deep reds recall classic, midwestern rural Americana while browns show a deep, modern sophistication. 

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4. Gray

Gray, whether you prefer dark or light, is a trending color that is here to stay. Gray has become so popular that when James Hardie expanded their offering of ColorPlus prefinished fiber cement siding, 4 out of their 6 new colors were grays. As a neutral tone, gray is a wonderful choice because it can go well with any warm or cool color.

Dark colors on exteriors can create an intellectual and modern feel. These trending colors work well in many different areas, from old neighborhoods and urban environments where there is a mix of old and new, to new developments that stand out with eye-popping contrast. Expand your offering by suggesting dark siding colors to increase curb appeal and delight your customers.

Wimsatt Building Materials stocks many dark siding products, including CertainTeed American Legend and Monogram vinyl siding, Mastic Ovation, Carvedwood, and Quest vinyl siding, Royal Estate and Woodland vinyl siding, and James Hardie ColorPlus Hardieplank 8-1/4” lap siding.  Wimsatt also carries wood windows from Andersen Windows and Paradigm premium vinyl windows, each with several dark exterior color options.

Tags Exterior Cladding Windows and Doors Marketing/Sales

About Dave Karras

Dave Karras

Dave Karras is the Marketing Manager at Wimsatt Building Materials.

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