Winning a Challenging Season By Increasing Profitability

This year, our industry’s biggest challenge has swung from a labor crisis to a health crisis as we all grapple with the effects of the Coronavirus pandemic.  Last year, sales opportunities were limited by how much work available labor could produce… now it’s limited by muted demand as property owners and home buyers conserve their resources in light of economic uncertainty.

For our industry, COVID-19 poses the same question that the labor shortage did: how do we succeed given the limited sales opportunity?  One way to do this is to increase the profitability of the sales you win.  For roofing contractors, SBS shingles present the greatest opportunity to do so... by as much as $500 per job!  See below...

Standing Out From the Crowd to Win More Jobs

The flexibility and granule retention characteristics of SBS shingles have made them an attractive performance upgrade here in the Midwest for homeowners that don't want to put on another roof.  It makes for a great sales demonstration too - allowing homeowners to flex an SBS shingle side-by-side with a standard shingle makes a powerful impression.  Showcasing the performance of SBS shingles demonstrates your expertise and helps differentiate your company from competitors.  You’ll have prospects thinking, “why didn’t the other guy show me this…?”  You’ll stay top of mind, and this could help you win more jobs even if the client doesn’t choose SBS.

3 Ways to sell SBS Shingles for a long lasting roof

Increasing your Profit Opportunity with SBS

SBS shingles install the same way traditional economy laminates do, so there’s no increased installation cost or training for your crews.  Depending on the SBS shingle you offer, your material cost increases by $30-$35/sq relative to its economy laminate counterpart.  If you sell SBS shingles as a $50/sq upgrade, that could increase your profit by $20/sq… that’s $500 on a 25sq roof!  

wimsatt-selling-sbs-advantage-profit-increase-1

wimsatt-selling-sbs-advantage-profit-increase-2020augsep-offer

 

Try SBS Today and get a $5/sq Credit!

For the months of August and September, get $5 off SBS shingles!  After September month end, you’ll receive a $5/sq credit on all SBS shingles purchased and shipped 8/1/20 – 9/30/20 (Cannot be combined with other offers or special pricing)Now you're looking at an additional $125 in profit for that 25sq job above!   It’s never been a better time to introduce SBS shingles to your sales process! 

 

 

Wimsatt stocks over 40 SBS shingles from five different manufacturers.

We are happy to provide samples, literature, and education to demonstrate the advantages of SBS shingles to your clients.

atlas-sbs

 Storm Master Shake 

Black Shadow

Chestnut

Copper Canyon

Hearthstone Gray

Highland Brown

Majestic Shake

Morning Harvest

Pewter

Silver Stone

 

Weathered Wood

 

certainteed-sbs

Northgate 

Burnt Sienna

Driftwood

Georgetown Gray

Heather Blend

Moire Black

Pewter

Resawn Shake

Silver Birch

Weathered Wood

 

GAF-SBS-Shingle

Timberline Armorshield II

Barkwood

Charcoal

Hickory

Pewter Gray

Shakewood

Slate

 

Weather Wood

 

 

IKOWEB

Nordic

Brownstone

Castle Grey

Cornerstone

Driftshake

Frostone Grey

Glacier

Granite Black

Sedona

Shadow Brown

 

owens-corning-sbs

Duration Flex 

Antique Silver

Brownwood

Desert Tan

Driftwood

Estate Gray

Onyx Black

 

Teak

 

 

Ask your Territory Manager about SBS shingles today!

 

 

Tags Marketing/Sales Sales Strategy COVID-19 SBS Shingles

About Dave Karras

Dave Karras

Dave Karras is the Marketing Manager at Wimsatt Building Materials.

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