Cars, Food, Games, Roofing & More at the 2019 28th St Metro Cruise

Join Wimsatt for West Michigan’s Biggest Car Cruise! 

Heading into its 15th year, the 28th St Metro Cruise is West Michigan’s biggest and most exciting car cruise!  With over 250,000 visitors and an estimated 15,000 participating cars, the cruise’s size and scope is second only to the Woodward Dream Cruise in Southeast Michigan.  Organized by the Wyoming-Kentwood Area Chamber of Commerce and sponsored by several local businesses including Wimsatt Building Materials, the cruise has many attractions for car enthusiasts and their families.  The cruise takes place all up and down 28th Street in Wyoming, with many businesses along the street hosting show cars in their parking lots.  Rogers Plaza is the epicenter of the cruise, with hundreds of cars on display, dozens of vendors showcasing their automotive wares, live music, radio broadcasts, food trucks and concessions, and various scheduled events for attendees.  Best of all, admission is FREE!

It can be challenging for attendees to stake out a home base for the cruise, with parking spaces at local business quite limited and lawn extension street frontage available on a first-come, first-served basis.  Planning how to enjoy the cruise while securing a great spot can be stressful.  But for car enthusiasts that also happen to be roofers, remodelers, builders, or home improvement specialists, there is another option…

Contractor Cruisers are Welcome at Wimsatt!


Wimsatt Building Materials Grand Rapids is located on 28th St. just a block west of Rogers Plaza.  It’s the perfect spot to take in the cruise and display a show car… and it’s only available to Wimsatt customers!  This year we’re hosting our 6th annual 28th Metro Cruise Customer Appreciation BBQ, sponsored by GAF.  In addition to all the attractions that the cruise has to offer, Wimsatt customers are welcome to come celebrate with us to enjoy:

  • Show Car Parking Spaces – if you have a classic or muscle car you’d like to display, request a reservation to showcase your car right in our parking lot
  • FREE Food and Refreshments at our customers-only hospitality tent
  • A FREE commemorative T-shirt for the first 300 guests
  • The opportunity to socialize with branch and company leadership as well as local GAF representatives
  • Games and activities for kids (and kids-at-heart!)

Whether you’re a local Grand Rapids customer, or you hail all the way from Traverse City or Toledo… if you’re a car buff, then this event is a can’t-miss for you and your family! 

Wimsatt Schedule of Events

We have several exciting events planned for customers to enjoy while taking in the cruise: 

Friday 8/23

We kick things off Friday afternoon with a pair of educational hands-on demonstrations presented by GAF.  These demos qualify for one training credit each per person attending from your company to meet GAF Master Elite training requirements.  That makes this year's cruise event a can't miss for GAF Master Elite contractors!

UnisilDemonickloriscrop2pm-3pm: Silicone Roofing Demo - Presented by GAF Technical Sales Representative Nick Loris, contractors will learn about what makes silicone a great value proposition for contractors and building owners alike.  Silicone is becoming more and more popular as an economical option to extend the life of a flat roof versus whole-roof replacement.

alanlopez1908 Social53pm-4pm: Make More On Every Sale - Presented by GAF CARE Trainer Alan Lopez, contractors will learn about the opportunity to make more on every sale by incorporating SBS shingles, performance shingles, and designer shingles into their product offering.  Then, Alan will demonstrate installation techniques to help contractors maximize their efficiency and accuracy with these shingles.

4pm-7pm: BBQ Dinner catered by Holland’s Hog Wild BBQ – way back in 2014, they catered our Wimsatt Grand Rapids Grand Opening to much acclaim and we’ve had them back every year since for the Metro Cruise!  Hog Wild slow-smokes their meats over hickory in state-of-the art Friedrich BBQ pits for exceptional flavor, and you’re not going to want to miss the Hog Wild Pasta Salad either!

Saturday 8/24

1708-GR-28th-St-BBQ-020.jpg7:30am-8:00am: Flag Raising.  It's one of our favorite cruise traditions: we take our largest commercial crane -  knuckle boom truck #282 - down to Rogers Plaza to raise the American Flag over the bandstand prior to the cruise’s opening ceremony and recitation of the National Anthem at 9am.


11:30am – 2pm: Fajita Bar.  The Grand Rapids crew started having their holiday luncheon brought in by West Michigan Catering as a fajita bar a few years ago, and it was so good we've decided to share the experience with everyone for lunch on Saturday!

CruiseGamesWhoWillWinAll Day Long - we've got some giant games for everyone to enjoy - Baggo, Giant Checkers, and Giant Connect 4!  You and your family can test your skills against your local Wimsatt & GAF reps and each other!  Towards the end of the day, we'll raffle off the games to three lucky winners!


1pm – 3pm:  Car Contest.  All show cars parked in the Wimsatt lot from 1pm to 3pm will be automatically included in our Car Contest.  All registered Wimsatt guests receive a wristband and three tokens (one for each car class) that allows them to vote for their favorite show cars via private ballot.  The car classes are King of the Classics (Model years 1900-1969), The Raddest Ride (Model years 1970-1999), and Modern Masterpiece (Model years 2000-2020).  Brought to you by the Wimsatt Customer Classic Car Association (WCCCA).

4pm: Car Contest Winners Announced.  The votes will be tallied and we'll announce the winners of our 2019 car contest! Each winner will receive a pair of commemorative YETI Colsters! 

5pm: Giant Games Raffle.  We'll draw three lucky winners to win our 2019 Giant Games!

Cruise-grillingco4pm – 7pm: BBQ Dinner.  If you like brats and sausages, you won't want to miss this - Saturday’s dinner is being catered by The Grilling Co. of Belmont, MI!  The Grilling Co. continues to blow everyone away with an incredible spread of custom specialty sausages and friendly service for our Saturday dinner event at the cruise!

Cars, games, music, food… it’s going to be a good time!


...and if you’re a Wimsatt customer then you’re invited to join us! If you would like to show your car, attend one of our educational seminars, or even just attend the Wimsatt 28th St Metro Cruise Customer Appreciation BBQ, contact your Wimsatt salesperson or RSVP on our events page today!

Cruise On In >

Tags Industry News Steep Slope Roofing SBS Designer Shingles GAF 28th St Metro Cruise

About Wimsatt Building Materials

Wimsatt Building Materials

Wimsatt Building Materials is a distributor of quality steep slope & low slope roofing, exterior cladding, windows & doors, and specialty building materials. We serve builders and contractors with our gold standard in service from eight locations across Michigan and Northern Ohio.

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